So does every business need SEO? Why is it so important to businesses? Can you run a business without it? The are all questions that many businesses will ask as soon as they here the term ‘SEO’. Search Engine Optimisation is fundamental to many businesses and it can really make an impact in the search results.
How does SEO work?
SEO consists of lots of factors that add up to improving your website online. The end goal is optimising your website so that it ranks better in the search engines for your focus keywords.
In fact there are two kinds of SEO; one is called on-page and the other off-page search engine optimisation.
On-page-optimisation
This refers to factors such as site speed, keywords, titles & headings. It is also where you can create your content and link back to your website internally.
Off-page-optimisation
This means what you do externally, and it mostly involves link building which can increase you sites rankings online.
It does take time and knowledge to build your website and optimise it to its full potential. However, there are many experts that can help support you with your search engine optimisation, if you’re completely stuck with where to start.
The race to #1 for keywords is very competitive and it’s not always about just linking to other websites and ranking loads of content. Google focuses on the relevancy of your page and it hows important to users visiting your site.
Why is SEO important to your business?
SEO can be so beneficial to businesses because it allows you to drive new traffic to the website. E-commerce website benefit from this massively because it how users discover their products or services through focus keywords. It would be very difficult to out smart Googles algorithm with no focus on SEO.
The benefits of SEO also include being more cost effective for businesses. It’s very easy for businesses to spend £1000’s on ads and get no results. However if SEO is done correctly its very easy for businesses to drive traffic to their site for time for free.
Its important for businesses to cover all aspects of their website in order to rank for keywords. Here are some of the top reasons why they want to rank:
- To drive more traffic to the website
- Be discovered for more search phrases
- Beat the competition online
- Find new ways to improve your business online
- Check the website is secure for users
Overall it can be very time consuming for businesses to achieve all of these factors. But is worth it? YES, in the long run you are more likely to out grow your competitors. Every company knows its about persistence and not taking short-cuts to the top!
Article written by Oliver Howells, Owner at – Creative Fllo
